The Ins and Outs of Email Marketing By Alyssa Caggiano
Email marketing serves as one of the most consistent ways in growing a business. With email marketing, you can reach customers and clients with updates, promotions, and more similar to social media. Below are tips in finding success through email marketing:
Building an Email List
First, you will need to build your email list. One of the easiest ways to go about this is incorporating landing pages and pop-ups for your website. A landing page is a way to direct customers to take an action on your webpage, such as signing up for a webinar, from an ad or post. On the other hand, a pop-up on your website can appear to encourage customers to sign up for your email list. Additionally, hosting webinars, giveaways, or etc. can build your list by requiring participants to be subscribed to receive more information. It’s critical to understand that there needs to be an incentive to subscribe, whether it’s an invite to a webinar or a one-time promotion.
Once you establish an email list, you’ll need to strategize your content. There are numerous ways to engage your consumers through email marketing. A perfect way to start is sending a welcome email to new subscribers introducing your business and how it started. Another tactic is sending updates on new or upcoming offers, promotions, openings, etc. to increase engagement and sales. A newsletter can also be beneficial in showcasing the success of your business, such as a recent masterclass, to maintain engagement and spark interest in future endeavors. Lastly, an abandoned cart email can aid in sales by reminding and encouraging customers to revisit a product or service that was left behind.
The frequency of emails is key in consistently growing and maintaining your email list. The reason most people unsubscribe from emails is due to receiving too many in a given amount of time. You want to update your subscribers without overwhelming them, so four to eight emails a month is a reasonable rule of thumb. Whether you send an email once a week or every three to four days, your business will stay relevant without overwhelming your subscribers.
Email Marketing Applications
Lastly, you will need an email marketing application to aid in creating and sending content. Two popular email marketing applications that allow you to utilize prompts and templates are Mailchimp and Flodesk. Both applications offer similar capabilities, such as automated emails, subscriber management, and analytics, yet each differ in cost and ease. Mailchimp is free up to 2,000 subscribers and varies in cost depending on your needs, while Flodesk is a flat rate of $38 a month. Flodesk may have a higher fee, but it is generally easier to navigate and more user-friendly. However, we recommend both applications for creating cohesive content for emails.
Choosing another form of marketing through emailing can help your business grow in size and sales. With time, we are confident these tips can help transform any WOL boss’ email marketing strategies into a success.