Networking is a great way to open up more opportunities for yourself as a boss. A new connection can spark guidance, insight, and awareness within your industry. Finding a way to meet other bosses can be intimidating, so below are some tips and tricks into networking and collaborating with fellow bosses:
1. Social Media
Social media is vital in networking with other bosses in that it gives a glimpse into your own brand. Having a social media presence allows you to build credibility through your following and posts, so, what you post and who you follow should always reflect your brand and its brand image. You, as well as other bosses, usually use social media to get a better idea of a brand. Moreover, following bosses and pages that are “on brand” to your page will offer a better chance at a follow back or a possible collaboration in the future.
Collaborating is another form of networking that allows you to build brand awareness for yourself and other bosses involved. There are numerous ways to work with another boss or brand, yet the collaboration should make sense. Whether it’s a giveaway, launch, or event, maintaining a consistent brand image through the collaboration can aid in building the brand awareness you wish to achieve. Furthermore, this often opens up more opportunities and connections in the future for your brand. However, it’s important to note that before reaching out to a boss via email or DM, you have to consider if both brands will benefit from the collaboration.
3. Industry Events
Industry events is an underestimated way of networking as a boss. Examples of industry events include masterclasses, webinars, trainings, pop-up shops, and more. The advantage of industry events is that you get to meet and learn from other bosses within your industry. Additionally, many industry events are held for the purpose of helping bosses to network, so take advantage of attending an event. For in-person events, we highly recommend having business cards readily available as it is a small way to make a lasting impact when it comes to networking.
The best part of networking is learning and growing with other bosses, so take the step in putting yourself out there because you never know what great opportunity may come your way.